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Marketing is perhaps one of the
most important aspects associated with the deployment of a new web site as well as a
restructured existing site. Data Jugglers will structure your marketing efforts to conform
to your strategic goals throughout the pre and post-launch stages. Some of the topics that
we will be focusing on are: |
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A web site is similar to other
forms of advertising media, in that you must first define your target audience then
strategically place your efforts to match that profile. |
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All print media relating to your
business will require updating to state that you now are available on the Internet:
business cards, letterheads, fax cover sheets, print advertisements and broadcast media.
Current and prospected customers must be aware of your Internet presence. |
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Press releases are always great
methods of getting free advertising in local print media or broadcast advertising. Data
Jugglers will assist your organization in selecting what media choices are best for press
release submission. |
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Banner ads are the most widely
used form of strategic web advertising, reaching millions of people daily. Our design team
can create custom banner ads that attract
attention to your new web site or short-term web campaign. |
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People love promotions, giveaways
and sweepstakes and are usually willing to fill out surveys or submit other information to
be a part of them. Coupling giveaways with new site launches is a terrific way to attract
attention and potential sales. |